Amazon’s long-rumored streaming service is now streaming. The company is officially launching their Amazon Music Unlimited streaming service, competing with Spotify, Apple Music, and Google Play Music. Amazon has added a few quirks to differentiate this from the others. Amazon Music Unlimited is available to regular users for $9.99 per month, which is on par with the rest, but if you are a Prime Member you can get the service for $7.99 per month or $79 per year. If you own an Amazon Echo device, you are able to get the service for $3.99 per month.
The website says “Any song, anywhere” which is something that all the others claim. According to Amazon, the service gains access to a catalog of tens of millions of songs available to stream or offline download. The service also features a recommendation engine, an algorithm that suggests you new music based on your listening patterns, and hand-made playlists. Amazon Music Unlimited is available for iOS, Android, Sonos, Amazon Fire devices, and desktop.
Amazon claims that Spotify relies heavily on intelligent music recommendations and ease of discovery, while Apple Music relies heavily on pushing artist exclusive major launches. Amazon claims that their service relies on tight Echo integration and Alexa voice assistant integration. For example, you can ask Alexa to play music that fits a certain mood or time period. It will learn what you like to hear and when you ask it to play music for a certain activity, it will find music that fits your listening history.
It is going to take a lot for me to switch from my addiction to Spotify, but I might give it a chance. We will have to see.