It was Christmas 2007, I was nine years old, and I received my first ever Apple product, a Silver 4GB iPod Nano 3rd Generation. From that point forward, I was pretty much a diehard Apple fanboy, and still am to this day. I admired the work that Steve Jobs set for Apple, what he did to revive the company to what we know of it today, revolutionizing the industry, innovating, leading, something the company is starting to lack after we lost Steve.
I’ve started to think about all the “new” things Apple has released, and I’m having a hard time thinking of one. Earlier this week, Bloomberg published an article on how Apple isn’t giving their Mac line much love anymore as they move forward with their iPhone and iPad line. I’ve also read an article published by The Verge, titled “macOS is becoming legacy software,” and it’s true. Apple is starting to neglect the very product that put them on the map first and brought them back on the map, again.
As much as it pains me to admit, but I believe that Apple is going stale. These are my reasons as to why.
Mac Doesn’t Get Much Love
The Macintosh is the core of Apple, and they are neglecting it. Apple hasn’t updated its Mac Pro since 2013 when they released the “trash can” Mac Pro. The last time they updated the iMac was the release of the 4K 21.5 inch model more than a year ago. While they’ve neglected the hardware side of the Mac, they’ve also neglected the software side of things. They’ve got rid of Aperture in favor of a streamlined Photos App (which is crap) and attempted to simply Final Cut Pro with the recent X update, which has pissed off a lot of creative professionals.
They favor highly of the thinner, lighter, more portable machines like the MacBook, and new MacBook Pro, but they lack the power that many creative professionals seek, power that they get in a Mac Pro or iMac. Both Intel and AMD have been pushing out new generations of their processors and graphics chips, all of which Apple isn’t utilizing.
On the software side, Apple has dismantled the macOS team in favor of the iOS team. Moving all the engineers under one area, but with their main focus being iOS first, Mac second. In the Bloomberg article, writer Mark Gurman wrote this:
In another sign that the company has prioritized the iPhone, Apple re-organized its software engineering department so there’s no longer a dedicated Mac operating system team. There is now just one team, and most of the engineers are iOS first, giving the people working on the iPhone and iPad more power.
Apple is more in favor of pushing the iPhone and iPad first, leaving the large audience of not just professionals, but average people who use them.
The iPhone 7 is sexy, But Not Revolutionary
Don’t get me wrong, the iPhone 7 is beautiful, but in terms of being revolutionary, it isn’t. This is the first time that Apple has kept the same design going for three years, is Jony Ive going insane?
The iPhone 7 is water resistant, offers dual cameras, louder speakers, and faster processors, but these are all things we’ve come to expect and don’t really triumph among the industry.
The iPhone 8 is said to have an AMOLED Quad HD display, something that most other companies have been using already. This is something that Samsung have adopted across multiple generations on their flagships.
Ah, yes. This is possibly the most touchy subject, one that may spark the anger in readers. Apple has made some interesting, and extremely questionable design decisions in recent years, mainly starting with the redesigned MacBook last year.
Many were angry when Apple removed the headphone jack on their iPhone, making some, like myself, furious. Like many, I am not ready to give up my wired headphones as I own many.
Apple also came under fire for the redesigned MacBook last year. They got rid of every single port, and gave us one USB-C port and a headphone jack, like what the.. (yeah, sorry.) They also made it thin and light, I fear that I would snap one in half with textbooks in my backpack.
With the recently released MacBook Pro, they got rid of the SD card, HDMI, even the famed Magsafe charging in favor of all USB-C ports, which vary depending on which model you pick up. They also come equipped with their Butterfly 2 keyboard mechanisms, which allows for shallow key travel to help make the body thinner. So thin in fact, they got rid of the glowing Apple logo, because it wouldn’t work with a thinner lid. For me, the Touch Bar is a nice feature, but it will take time for developers to utilize it in their apps, something that leaves us in the dark to wait.
I believe that Apple has gone stale. Gone are the days of revolutionizing the industry, which I think that Steve took with him to the grave.
Thank you, Steve. Thank you for giving us the glory days of Apple, now let’s help this new Apple get their priorities straight.