Hallå! Volvo is continuing its establishment in the world of car sharing and mobility services strategies. The Swedish brand is getting ready to launch their strategy globally.
The new service will be based on Volvo’s existing Sunfleet program, existing since 1998, being one of the first of its kind and operated by Volvo. Sunfleet is and has always been, based on Sweden, available in more than 50 Swedish cities and generating over 250,000 transactions with over 50,000 subscribers.
Volvo plans to establish Sunfleet globally and built on the same already successful program it has pioneered since the late 90’s. Volvo makes it very clear that they do not want to get rid of private car ownership, but rather allow for on-demand services to be available to customers.
Private car ownership will not disappear, but as an automaker we need to embrace the fact that it will reduce and—more importantly—change. We have a proven and profitable concept in our home market which we intend to leverage as we develop a global concept. Today’s notion of mobility and car ownership is changing. By recognising this fundamental and rapid shift in individual mobility behaviour and responding to it, we ensure that Volvo will continue to be relevant in the eyes of the consumer.
– Håkan Samuelsson, President and Chief Executive of Volvo Cars
Volvo currently has plans to deliver a pilot program called Volvo Concierge Services, which is set to launch soon for 90-series car owners. In the meantime, I cannot wait to see what Sunfleet and Volvo have planned for this service.