Failure never looked so good. Folks, someday your failures just might make it to a museum, and now there is a museum dedicated to just that. Located in the town of Helsingborg, Sweden, the Museum of Failures shows innovative products that failed horribly.
Notable pieces include the 1993 Apple Newton, Google Glass, a Segway Two Wheeled Transportation Device, a Trump board game, Colgate Beef Lasagna, Harley Davidson Perfume, and Twitter’s Peek handheld Tweet device (Yep, I know.)
The man behind the Swedish museum is forty-three year-old Dr. Samuel West, the curator and clinical psychologist.
“We know that 80 to 90 percent of innovation projects, they fail and you never read about them, you don’t see them, people don’t talk about them,” said West to The Washington Post. West also adds that we learn from our past mistakes and hopefully never repeat it, hence why we take history courses in grade school.
“I genuinely believe that as a society we underestimate failure,” West told NBC News. “We are too obsessed with success.” West believes that these products demonstrate a form of innovation, but came too early or late for it to be adopted.
Other notable products are 1990’s Crystal Pepsi, late 1950’s Ford Edsel, DivX disposable DVD’s, and Coca-Cola Blak Coffee, among more. There are more than 51 items on display, and with more to come.
The Museum is located in Helsingborg, Sweden, about 6 hours from Stockholm, and opened earlier this month. Currently, there are Pop-Shops opening around the world, visit their website to find out where.